Responsibilities
- Develop, implement, and evaluate the annual communications plan across the network’s discreet audiences in collaboration with the NELA Board and volunteers
- Lead the generation of online content that engages audience segments and leads to measurable action. Decide who, where, and when to disseminate
- Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities
- Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and NELA’s websites, including Fetish Fair Fleamarkets
- Mentor and lead a team member(s) responsible for NELA’s website administration and coordination, social media presence, and public relations.
- Coordinate webpage maintenance—ensure that new and consistent information (article links, stories, and events) is posted regularly
- Track and measure the level of engagement within the NELA communications network over time
- Manage development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, email communications, and NELA’s website
- Manage all media contacts, including news reporters, TV and radio personalities, local newspapers, magazines, etc.
- Write, draft, edit and distribute press releases, official statements and announcements suitable for publication in newspapers, magazines and online media as well as for NELA Associates
- Coordinate with Director of Associates the distribution/communication of official statements, announcements and other communication to Associates
- When appropriate, arrange for press coverage of NELA events and issues
- Respond in a timely fashion to media requests for information regarding NELA and other associated topics that relate to NELA’s mission such as BDSM, leather and fetish/kink
- Speak openly to the press including TV, radio, reporters, etc. in an educational and professional manner regarding NELA, its mission and associated topics such as BDSM, leather and fetish/kink
- Monitor local and national media coverage of BDSM, leather and fetish/kink-related news stories
- Respond to local and national media coverage of BDSM, leather and fetish/kink-related news stories via letters to the editor (and/or volunteering additional information when appropriate) on behalf of NELA
- Coordinate with Board on the publication of NELA educational materials and promotional items as needed for NELA events
- Attend board meetings and participate in NELA’s regular operations
Qualifications
- Current NELA Associate (or willingness to join/renew Associateship)
- Ability to work both on a team and as an individual contributor
- Excellent writing/editing and verbal communication skills
- Ability to be diplomatic and maintain composure when speaking to/dealing with media and public
Minimum Time Commitment
- Approximately 10-20 hours per month for Associate-related duties although this will likely increase around the Fetish Fair Fleamarket events
- Approximately 3-4 hours per month for Board meetings
- Other events as required or desired such as PRIDE events throughout New England, Executive Working Sessions (1-2-day events on occasion), attendance at Fetish Fair Fleamarket events, Volunteer Appreciation Party, and annual Associates’ meeting
Length of Term – 3 Years
Term: April 1* – March 31
*Or upon induction to office